SEO report of firstretailgroup.com

First Retail Group Ltd - Retail Consultants, Planners & ...

www.firstretailgroup.com/

First Retail Group Ltd - Retail Consultants, Strategists & Planners, NZ, AU, UK, US & the Pacific Islands

   

 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.firstretailgroup.com/

Character length : 25

Title
First Retail Group Ltd - Retail Consultants, Planners & Strategists
Description
First Retail Group Ltd - Retail Consultants, Strategists & Planners, NZ, AU, UK, US & the Pacific Islands
Keywords (meta keywords)
Retail Consulting NZ, Retail Consulting New Zealand, Retail Consulting Australia, Retail Consulting UK, retail advice, Franchise Retail Consulting, Retail Co-operative Consulting, Omnichannel retail

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://firstretailgroup.com/robots.txt
User-agentDisallowed for the search engines
*
  • All subpages are allowed to crawl


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
First Retail Group Ltd - Retail Consultants, Planners & Strategists

Character length : 71

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
16101900
Heading structure in the source code
  • <H2> STRONG PARTNERS FOR COMMERCIAL SUCCESS
  • <H3> Interpreting opportunity, driving performance & managing risk
  • <H4> WHAT WE DO
  • <H4> HOW WE WORK
  • <H4> ABOUT US
  • <H4> EXPERIENCE
  • <H4> HOW WE WORK
  • <H4> HOW WE CAN HELP
  • <H2> CAPABILITY & CULTURE TO MAKE THINGS HAPPEN
  • <H3> Resourced to deliver your organisation’s commercial goals
  • <H2> OUR CLIENTS
  • <H3> Working with leading  retail, hospitality, tourism, healthcare & government organisations
  • <H2> PROJECT HIGHLIGHTS
  • <H3> Diverse strategic solutions & support for clients
  • <H2> CONTACT US
  • <H1> Expertise in retail strategy, performance & growth
  • <H3> First Retail Group are innovative strategists & planners thathelp organisations maximise opportunity & drive success.
  • <H4> HOME    CULTURE    MARKETS    CLIENTS    PROJECTS    INSIGHT    CONTACT
  • <H4> OUR MARKETS
  • <H2> EVENTS & INSIGHT
  • <H4> FIRST RETAIL GROUP LTD. RETAIL CONSULTANTS - NEW ZEALAND, AUSTRALIA, UK, USA & THE PACIFIC ISLANDS. SPECIALISING IN RETAIL STRATEGY, PERFORMANCE DEVELOPMENT & RISK MANAGEMENT.HEAD OFFICE: L3,  44 VICTORIA STREET, WELLINGTON, 6011, NZ
  • <H4> HOME  |  CULTURE  |  MARKETS   |  CLIENTS  |  PROJECTS  |  MEDIA  |  CONTACT
  • <H4> PRESENTATIONS
  • <H4> 
  • <H3> 
  • <H3> 
  • <H3> 
  • <H3> 
  • <H4> GLOBAL REACH, LOCAL KNOWLEDGE
  • <H3> First Retail Group deliver projects throughout New Zealand, Australia, The Pacific Islands, United Kingdom & North America.
  • <H4>  © 2017  FIRST RETAIL GROUP LTD
  • <H4> YOUR NAME
  • <H4> BUSINESS OR ORGANISATION
  • <H4> YOUR EMAIL
  • <H4> HOW CAN WE HELP?
  • <H4> 
Word cloud
  • retail29
  • first12
  • group8
  • strategy7
  • clients7
  • insight6
  • performance6
  • help6
  • industry5
  • projects5
  • organisations5
  • work5
  • how5
  • deliver4
  • property4
  • experience4
  • markets4
  • opportunity4
  • risk4
  • knowledge3
  • culture3
  • omni3
  • drive3
  • new3
  • presentations3
  • project3
  • services3
  • centre3
  • channel3
  • healthcare3
  • team3
  • goals3
  • diverse3
  • government3
  • consumer3
  • customer3
  • please3
  • group’s3
  • global3
  • consultants3
  • success3
  • commercial3
  • strategists3
  • across3
  • planners3
  • solutions3
  • key2
  • business2
  • innovative2
  • helping2
  • hospitality2
  • together2
  • teams2
  • range2
  • tourism2
  • specialist2
  • workshops2
  • home2
  • victoria2
  • australia2
Keyword matrix
wordtitledescriptionsheading
retail
first
group
strategy
clients
insight
Two Word cloud
  • first retail7
  • retail group5
  • group ltd3
  • best practice2
  • omni channel2
  • has helped2
Three Word cloud
  • first retail group2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 63 images on this web page.

Alternate attributes for the following 44 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.80
Flesch Reading Ease
66.70
Coleman Liau Index
11.00
Automated Readability Index (ARI)
7.70
Dale–Chall Readability
9.50
SMOG Index
12.00
Spache Readibility
5.00
Number of letters
15499
Number of words
3406
Number of sentences
221
Average words per sentences
15
Number of syllables
5014
Syllables in words
4933
Average syllables in words
1.47
Number of words in first three syllables
548
Percentage of word / syllables
16.09
Words not in Dale-Chall easy-word list
1879
Words not in Spache easy-word list
278

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 980px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
20,391 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
50
Number of source domains
9
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.firstretailgroup.com/wpscripts/jquery.js
  • http://www.firstretailgroup.com/wpscripts/jquery.validate.min.js
  • http://www.firstretailgroup.com/mobilemenu.js
List of render blocking css files
  • http://fonts.googleapis.com/css?family=Montserrat:400,700
  • http://www.firstretailgroup.com/wpscripts/wpstyles.css
  • http://www.firstretailgroup.com/mobile-menu-styles.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
481.30KB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
139.45KB
CSS minifying
You can save 4.5KB (15% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
49.59KB
Gzip compression
Error! By using Gzip you can save 61.1KB (65% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
40
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.firstretailgroup.com/First%20Retail%20Logo%20PNG%20File.pngExpiry time is not specified
http://www.firstretailgroup.com/base.gifExpiry time is not specified
http://www.firstretailgroup.com/brief_clients.jpgExpiry time is not specified
http://www.firstretailgroup.com/frg_mobile.jpgExpiry time is not specified
http://www.firstretailgroup.com/mobile-menu-styles.cssExpiry time is not specified
http://www.firstretailgroup.com/mobilemenu.jsExpiry time is not specified
http://www.firstretailgroup.com/wpimages/wp2f7b921b_06.pngExpiry time is not specified
http://www.firstretailgroup.com/wpimages/wp81002636_05_06.jpgExpiry time is not specified
http://www.firstretailgroup.com/wpimages/wpaa2bd934_06.pngExpiry time is not specified
http://www.firstretailgroup.com/wpimages/wpab029fb3_06.pngExpiry time is not specified
http://www.firstretailgroup.com/wpimages/wpeacbf454_05_06.jpgExpiry time is not specified
http://www.firstretailgroup.com/wpscripts/jquery.jsExpiry time is not specified
http://www.firstretailgroup.com/wpscripts/jquery.validate.min.jsExpiry time is not specified
http://www.firstretailgroup.com/wpscripts/wpstyles.cssExpiry time is not specified
https://cdn.syndication.twimg.com/.. /678286420620939265?callback=__twttr.call...5 minutes
https://syndication.twitter.com/settings10 minutes
http://platform.twitter.com/widgets.js30 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
547.25KB
Image optimisation
You can save 101.6KB (57% compression) by optimising the images below:

 Traffic

Alexa
14383218

 Links

We found a total of 23 different links.
Internal links: 20
External links: 3

External links:

Link text (anchor) Link strength
Tweets by @firstretail
https://twitter.com/share?url=http://www.firstretailgroup.com
https://www.linkedin.com/.. /www.firstretailgroup.com

Internal links:

Link text (anchor) Link strength
http://www.firstretailgroup.com/#about
http://www.firstretailgroup.com/#Home
HOME
CULTURE
MARKETS
CLIENTS
PROJECTS
INSIGHT
CONTACT
http://www.firstretailgroup.com/mitre10.html
http://www.firstretailgroup.com/hamilton.html
http://www.firstretailgroup.com/queenstown.html
http://www.firstretailgroup.com/wcc.html
http://www.firstretailgroup.com/butlers.html
MEDIA
http://www.firstretailgroup.com/#top
here
http://www.firstretailgroup.com/wrc.html
http://www.firstretailgroup.com/palmers.html
http://www.firstretailgroup.com/jacks.html

 Website security

IP
210.48.108.132
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

 Sites on same ip

saffrongold.co.nz

saffrongold.co.nz

firstretailgroup.com

firstretailgroup.com

bopinsurance.co.nz

bopinsurance.co.nz

buildingrecycling.co.nz

buildingrecycling.co.nz

woburnhomestead.co.nz

woburnhomestead.co.nz

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H4 : HOME    CULTURE    MARKETS    CLIENTS    PROJECTS    INSIGHT    CONTACT, ( 48px from top )
  • H1 : Expertise in retail strategy, performance & growth, ( 371px from top )
  • H3 : First Retail Group are innovative strategists & planners thathelp organisations maximise opportunity & drive success., ( 441px from top )
  • H2 : STRONG PARTNERS FOR COMMERCIAL SUCCESS, ( 613px from top )
  • H3 : Interpreting opportunity, driving performance & managing risk, ( 656px from top )
  • H4 : EXPERIENCE, ( 834px from top )
  • H4 : HOW WE WORK, ( 834px from top )
  • H4 : HOW WE CAN HELP, ( 835px from top )
  • H2 : CAPABILITY & CULTURE TO MAKE THINGS HAPPEN, ( 1256px from top )
  • H3 : Resourced to deliver your organisation’s commercial goals , ( 1307px from top )
  • H4 : ABOUT US, ( 1394px from top )
  • H4 : OUR MARKETS, ( 1394px from top )

 Typos

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